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New research commissioned by ING Australia reveals nearly half (46%) of Aussies admitting they’ve already fallen for a scam and/or fraud – and 49% believing they will in the future! – it’s nice to know there are some trusted sources you can turn to help spot a scam before they find you.
Sure, you mightn’t think of asking a Millennial for music or fashion advice. But when it comes to scams advice, they’re the most relied-on generation in Australia.
In fact, 38% of Millennials identify as a ‘Scambassador’ – someone family and friends turn to for scams advice. While at the same time, 7 in 10 of Aussies say they turn to Scambassadors because they trust them and know they won’t judge them for their lack of scams savviness.
Millennials are people born between approximately 1980 and 1994. So today they’d be around 30 to 45-years-old. Also called Gen Y, Millennials get their name because they were the first generation to reach adulthood in the new millennium.
Even better, Millennials are happy to help.
Thanks to their confidence, awareness and tech smarts, 64% of Millennial Scambassadors feel a responsibility to protect their family and friends from scams and 94% feel confident in their ability to help loved ones identify and avoid scams.
Despite the help of the nation’s Scambassadors, however, 33% of Aussies say they still don’t know where to go for trusted information and education on scams.
That’s why ING has developed the ING Pocket Guide to Scam Prevention.

It encourages all Aussies to stop, reflect and protect yourself from scams by staying up to date with the latest scams and know what to do if you find yourself a victim.
More tips and tools for avoiding scams are also available at ing.com.au/security, Scamwatch and Money Smart.
[1] Based on proportion of Aussies who have said they have someone they would turn to/have turned to for advice on scams
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